Funny dog vidoe was a featured Superbowl ad.

It shows the funny things that can happen when you adopt a strange pet that isn't a dog. It was part of Pedigree's Adopt a Dog Campaign.

I really loved it, and it has received over 700,000 views on YouTube so far, which is not small k'ching change.
However, some of the comments have been kind of critical. I'm not sure whether that was from Superbowl overkill, which is my theory, or it could be they just didn't want to get the humor of it…
What do you think? Is it hilarious, or not hilarious?